Annual World Travel Market 2017 was held in London. WTM is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Over three days, the travel industry comes together as almost 5,000 exhibiting destinations, technology and private sector companies to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and Tourism Ministers.

The representatives of the Kyiv, Odessa, Kharkiv and Ternopil municipalities, a number of Ukrainian tourist companies presented their tourism potential, popular tourist routes and objects, which was organized by the support of the Ministry of Economic Development and Trade of Ukraine.