Ukraine's new ambassador to UK explains how business and culture give it the leading edge
Since Ukrainian independence in 1991, bilateral relations with Britain have strengthen in a broad range of political, economic and cultural spheres.
Despite the powerful influence of Russian money in the UK, there are big opportunities for Ukraine to project a positive image and attract foreign investment. That's according to Natalia Galibarenko, Ukraine's newly appointed Ambassador to the UK.
She argues the drastic and resolute reform agenda being driven from Kyiv offers a favourable environment for international business. The diplomat stressed the importance of providing a truthful perspective of Ukraine's potential, before going onto address the role of the Ukrainian diaspora in London in supporting government forces deployed on the front line in Donbas.
Watch the video here.